real ass social media.

“Dammit Seth, when was the last time you actually ran a corporation’s MySpace!”

“WTF, Pete Cashmore, have you ever tried to use that new site for anything real?”

“And Zuck, if you make Facebook any f’in harder to market on…Grrrr.”

Zoom out to Lauren Kozak, checking her tech and marketing feeds every morning. This blog is born from my deep frustation with the consultants and bloggers who rant about social media and marketing, who dictate its ethics, who make bustling, semi-famous careers, but don’t actually DO it.  Especially not for a corporation or another entity.

I am a social media professional There are two kinds: There are kids plodding away at agencies or loners placed in confused marketing departments of trying-really-hard corporations. And then there are people who go to BarCamp and Geek Dinners and get photographed at Mashmeet and if they’re lucky, get on Valleywag. This blog is a big screw you to the latter, and finally an outlet for the former, the people who truly work in social media.

Here, we’re going to talk about the real challenges of social media without free reign. When clients want to approve every blogger review you secure. When they call you every 45 minutes to ask, “Have we gone viral yet?”   When they get you to launch a twitter and then only email you once a week. We’re also, though, going to talk about awesome execution and real techniques, technology to make life easier and what works in the real world.